Inspired by the idea that "different is good," The Krystal Company® unveiled its newest ad campaign "Shun the Ho-Hum." Known throughout the country, and famous in the South for its iconic square burgers, the quick service restaurant brand has a long-established history of standing out from the crowd. The new campaign spotlights this with clever humor, and unforgettable commercials featuring favorite menu items brought to life as characters by Jim Henson's Creature shop. Developed by Bright Red\TWBA, Krystal's® new Advertising Agency of Record, it's a fresh concept for the highly competitive quick-service restaurant market.
"Krystal® has always embraced being different," said Jason Abelkop, Chief Marketing Officer for Krystal®. "From our signature small square burgers, to offering unique menu items like Pups and breakfast with fresh-cracked eggs, to inventive flavors for our milkshakes with real ice
Inspired by the idea that "different is good," The Krystal Company® unveiled its newest ad campaign "Shun the Ho-Hum." Known throughout the country, and famous in the South for its iconic square burgers, the quick service restaurant brand has a long-established history of standing out from the crowd. The new campaign spotlights this with clever humor, and unforgettable commercials featuring favorite menu items brought to life as characters by Jim Henson's Creature shop. Developed by Bright Red\TWBA, Krystal's® new Advertising Agency of Record, it's a fresh concept for the highly competitive quick-service restaurant market.
"Krystal® has always embraced being different," said Jason Abelkop, Chief Marketing Officer for Krystal®. "From our signature small square burgers, to offering unique menu items like Pups and breakfast with fresh-cracked eggs, to inventive flavors for our milkshakes with real ice